About Aert

Brand Story

A Pioneering Brand

AERT began designing prints and garments in 2016 with a passion for innovation and artistic exploration. The brand was created to challenge conventional fashion through colour, pattern, and creative freedom.

Each design explores the relationship between nature, art, and human emotion — transforming inspiration into contemporary fashion language

The Founder

Ilhan Dahir — Founder & Creative Director

Since a young age, Ilhan Dahir developed signature graphic and abstract prints defined by explosive colour compositions. Her work draws inspiration from art, nature, sunlight, sea textures, and optical illusions.

Her vision for AERT is fashion without limits — expressive, confident, and distinctive.

Our Pillars

At the heart of AERT lies a set of core principles that guide its creative vision. The four pillars represent the values that define every design — from concept to creation.

Boring – Free

Aert has a modern and glamorous twist combined with its unique prints.

Provocative

Aert prints are unique, special and produced with infinite care.

Inspiring

We inspire and empower people to be free, confident and more beautiful.

Distinctive

Aert has an individual story around its origins, inspiration, and means of creation.